OEM & Wholesale Partnerships

Your strap. Our hardware. A perfect fit.

Fitwell's patented micro-adjust hardware integrates into any leather, rubber, or fabric strap. No redesign required.

Trusted by leading watch & strap brands

Built into the brands your customers already trust

Sherpa

Available as an integrated OEM option across their strap lineup.

Haim

Standard hardware on the Annum watch.

Delugs

Co-developed CTS deployant clasp.

Built for your brand

Retail & Distribution

Buy Fitwell products at wholesale to resell through your store or distribution network. No customization required.

Wholesale

Purchase Fitwell hardware to bundle with your straps or offer as a premium upgrade option for your customers.

OEM Standard

Order our standard micro-adjust buckle badged with your logo. Minimum quantities apply.

OEM Custom

Co-develop a custom buckle or deployant clasp with Fitwell's patented micro-adjust technology built in.

Tell us about your brand and we'll be in touch.