Business & Industry
WatchPro
Casio timepiece sales jump 29% and profits treble after splitting G-Shock and Casio Watch business lines
Casio's timepiece sales jumped 29% to ¥51 billion ($323 million) in FY27 Q1, with operating profit nearly trebling to ¥11.8 billion ($75 million) and a fat 23.1% margin, the first quarter fully reflecting its 2025 split into two strategic pillars: G-Shock and Casio Watch. The former is leaning into entry and mid-price metal models while the latter chases higher price points, and Casio credits North American smartwatch fatigue and rising European unit prices for the tailwind. The read-through: even at the volume end, "the watch as antidote to the phone" is now a sales pitch that works.
WatchPro
BIG INTERVIEW: Rotary’s revival gathers pace with new MoD partnership
Peers Hardy, which acquired a 50% stake in Rotary alongside Citychamp while taking full control of design, manufacturing and distribution, is building its 2026 growth push around an official Ministry of Defence collaboration launching October 2026. The Rotary x MoD Collection spans British Army, Royal Navy and RAF automatic, quartz and smart watches, anchored by an ATP Reissue reviving the Army Trade Pattern watch Rotary supplied in 1940. The ownership shift is the tell here: having grown Rotary sales in 2025 and posted £33.3m in group sales, Peers Hardy wanted to future-proof against a rival outbidding it for the licence, betting genuine military provenance can win back share it hasn't held in years.
WatchPro
Seiko to showcase the art of Japanese watch design in immersive London exhibition
Seiko returns to Japan House London for a third year with its free Power Design Project exhibition, "Passionately and Obsessively Crafted Watches," running 27 August to 15 September, this time built around individual watch components like dial textures, hands, and surface finishes. The pitch is explicitly non-commercial: concept pieces, no new launches, designers off the leash. It is soft-power marketing done well, keeping Seiko's design credibility visible in a prime Kensington High Street window without a product to sell.
Community & Culture
aBlogtoWatch
Six Important Historic Marathon Watches, According To The Brand’s President
In a sponsored archive dive, Marathon president Mitchell Wein (third-generation, running the Canada-based, Swiss-made brand) walked aBlogtoWatch through six historic pieces, from the WWII-era Canadian Army watches to the Search & Rescue line that pioneered its tritium-tube identity to the Monte Carlo stopwatches it built with Minerva, Gallet and Lemania. The commercially telling notes: Marathon has quietly returned to jewelry-store distribution on renewed demand, teased a limited-edition mechanical Digital reissue from found stock parts, and floated reviving a gold moonphase officer's watch as a commemorative military commission.
Fratello
Fratello Talks: The Ultimate Decade For Watches
Fratello's latest Talks podcast has Nacho, RJ, and Jorg debating which decade produced the best watches, weighing the mechanical experimentation of the 1960s and '70s against the quartz crisis and the later mechanical revival. The wrist-check hardware: Jorg's first-gen Omega Constellation Manhattan (32.5mm), RJ's Rolex Sea-Dweller ref. 16600, and Nacho's NOMOS Club Sport Neomatik Weltzeit Jungle LE (one of 175). Classic engagement-bait format, but the framing quietly doubles as a reminder that vintage-era design nostalgia still drives most of the enthusiast conversation.
Reviews
Fratello
Video: The Best Seiko Diver Just Got Better!
Fratello's Robert-Jan Broer, a ten-year owner of the original Marinemaster SBDX001, reviews the new Marinemaster HBF001 and finds it finally fixes the flaws he long faulted (Hardlex crystal, steel bezel insert, flimsy clasp) via a sapphire crystal, ceramic bezel inlay, and a sturdier bracelet with a 16mm micro-adjust clasp. The detail for the trade: the jump from the 8L35 to the 8L45 movement, based on Grand Seiko's 9S65, bringing 72 hours of power reserve and improved accuracy.
SJX Watches
Breguet Classique Tourbillon Sidéral
SJX Watches goes hands-on with the Breguet Classique Tourbillon Sidéral ref. 7255PT, a 50-piece platinum limited edition (CHF223,000, 38mm, black aventurine grand feu enamel dial) built on the cal. 187M1, a descendant of Breguet's 1989 tourbillon movement now reworked into the brand's first flying tourbillon. They praise the impeccable gold movement, enamel dial and flying tourbillon execution as "typical Breguet: excellent," but fault the oversized 18k gold appliques (especially the italic "Tourbillon" wordmark) for cheapening the look. The trade tell: SJX flags that at CHF223,000 it lands squarely against the A. Lange & Söhne 1815 Tourbillon and notes Breguet "doesn't have the same cachet as its rivals, at least not yet."
Worn & Wound
Laps Leaps into New Territory with the Arche, their First Mechanical Model
Worn & Wound went hands-on with the Arche, Laps' first mechanical watch and the pivot of a decade-old French fashion-watch brand into traditional territory; the reviewer praises the distinctive five-layer round case (37.5mm, 9.8mm thick) and calls the Serie 02 enamel dials the standout, while faulting the plainer Serie 01 dial as "well executed but pretty unremarkable." The four Arche models run the Miyota 9015 automatic and are priced at 860 euros (about $980), pre-order now with delivery expected September 2026, the trade-relevant detail being how far out that lead time sits.
Hodinkee
The Parmigiani Fleurier 30th Anniversary Carillon Tourbillon
Hodinkee went hands-on with Parmigiani Fleurier's Carillon Tourbillon 30th Anniversary in white gold, limited to 5 pieces at CHF 490,000, housing the new manually-wound PF950 with carillon minute repeater, one-minute tourbillon and a ten-day power reserve. They praise the hand-hammered "Morning Blue" gold dial and the four-note chime as "wonderfully pleasing," while noting the movement's hand-engraved architecture can feel "a bit visually overwhelming." The trade takeaway: it's a five-piece halo capping a big anniversary year for Parmigiani, a watch Hodinkee concedes will rarely be seen in the wild.
Hodinkee
Two Wild Dials From Ming, With The "Peepshow" and J.N. Shapiro Collaboration "Lightning"
Hodinkee went hands-on with two Ming dial exercises: the J.N. Shapiro collaboration 37.06 "Lightning" (torch-heated, hand-guillochéd titanium dial in a 38mm steel case, MING Cal. SW210.M1, CHF 6,250, waitlisted) and the 29.06 "Peepshow" (color-shifting guilloché dial with polarized sapphire "hands," 40mm titanium, Schwarz-Etienne microrotor movement, CHF 22,000, 50 pieces, sold out). Reviewer Mark Kauzlarich calls the "Lightning" stunning in person but faults the steel case for not matching the titanium dial, and questions why Ming reserves the high-grade movement for the "Peepshow" when the "Lightning" carries the more intensive handwork; the trade takeaway is that the CHF 22,000 limited run sold out, signaling appetite for Ming's one-off technical stunts.
Fratello
The Perfect Laureato? Hands-On With The Girard-Perregaux Laureato Fifty With A Rose-Gold Dial
Fratello's Robert-Jan Broer reviews the steel Girard-Perregaux Laureato Fifty 39mm with the 18K rose-gold dial (ref. 81008-11-3627-1CM, €22,700), and comes down firmly in its favor over the €24,000 blue enamel version, praising the shimmering Clous de Paris dial, the top-notch integrated bracelet with cut-out GP logo clasp, and the well-finished new GP4800 movement. Notably, he found the full-steel Laureato a clear step up from last year's bi-color model, which lost him the moment he learned its center links were 18K gold-capped rather than solid gold on a near-€30,000 watch. For the trade, RJ's takeaway is that GP's in-house haute horlogerie credibility now lands at a competitive price point against the integrated-sport establishment.
aBlogtoWatch
Limited-Edition UNIMATIC Modello Uno UT1-IPN Tool Watch Celebrates Swimming Pool Summers
aBlogtoWatch went hands-on with the UNIMATIC Modello Uno UT1-IPN, part of a six-piece Swimming Pool capsule (99 pieces each, $740), and concludes it marries the brand's fashion sense to its value tool-watch core: a 41.5mm sandblasted steel case, 300m rating, Seiko VH31A quartz, and MIL-STD-810H compliance. Their one real fault is the polyurethane strap, which the reviewer calls too rigid and argues UNIMATIC should upgrade even at entry-level prices. The commercial tell for trade readers: these limited runs routinely sell out before review coverage even lands, a scarcity playbook few brands execute at this accessible price.
New Releases
Fratello
Feel The Power! The Newly Refreshed Longines Conquest Heritage Central Power Reserve
Longines has added a light blue opaline dial to its Conquest Heritage Central Power Reserve, marking the 70th-anniversary line with a new three-link steel bracelet alongside the gray alligator strap option. The 38mm x 12.3mm steel piece runs the exclusive ETA-made L896.5 automatic (72-hour reserve, silicon balance spring) with the signature central power-reserve disc and date at 12. Priced at €4,450 on bracelet (ref. L1.648.4.92.6) and €4,250 on strap (ref. L1.648.4.92.2).
Monochrome Watches
The Yema Superman Bronze CMM.10 Returns in Three new Colours
Yema expands its Superman Bronze CMM.10 line with three new glossy gilt-dial variants in brown, green and white, all in the 39mm bronze case (10.95mm thick, 300m WR) running the in-house CMM.10 automatic (70-hour reserve, -3/+5). Priced at EUR 1,890 on integrated FKM rubber straps, limited to 1,948 pieces total across the trio. It's Yema leaning further into its Morteau manufacture story while working the bronze-plus-gilt vintage-diver formula that keeps the sub-EUR-2k crowd interested.
Time + Tide
Christopher Ward Cleans Up with the Trident 30×30
Christopher Ward has launched the Trident 30×30, a 41mm, 200m dive watch limited to 500 pieces and its fourth collaboration with the Blue Marine Foundation, with £30 from each sale funding the charity's ocean-protection plan. The parrotfish-blue watch debuts the Sellita SW200-2 Power+ movement (65-hour reserve) and ships in recycled bamboo and seaweed-based packaging; it's available now from £895 on rubber and £1,060 on the Bader bracelet. Four charitable models and £750,000 raised since 2019 signals CW is building conservation into its brand identity, not treating it as a one-off marketing beat.
Worn & Wound
GRØNE Introduces the Horologium, a New Limited Edition in “Quirky” and “Classic” Variants
GRØNE, the diffusion-line brand from Grönefeld's Bart and Tim, has launched the Horologium, a manually wound three-hander in two variants: "Quirky" (orange dial, baby-blue accents) and "Classic" (sunray salmon). The 39mm, 10mm-thick case debuts a display caseback showing a custom-finished La Joux-Perret caliber; each variant is limited to 188 pieces at €2,390 (ex-tax), ordering from August 13 with September delivery. Notable as the clearest sign yet that the Grönefeld brothers are treating their accessible label as a serious brand, not a one-off experiment, as the diffusion-line craze thins out.
Monochrome Watches
A Restored Valjoux 72 Chronograph to Power the New Singer Heritage V72
Singer Reimagined is launching the Heritage V72, a 38.8mm chronograph built around a restored new-old-stock Valjoux 72 column-wheel movement finished to haute horlogerie standard, with glassbox crystals front and back showing off the reworked "Restored by Singer" caliber. The steel version is limited to 50 pieces at CHF 23,000 (excl. tax) and the 18k gold edition to 20 pieces at CHF 45,000 (excl. tax), both landing in early November 2026 via Singer retailers and direct sales. It's the same NOS restomod playbook as sister firm Singer Vehicle Design applies to Porsche 911s, and a bet that scarce vintage calibers plus modern finishing can command five-figure prices in a crowded chronograph field.
Also at: Fratello · Revolution Watch
Fratello
A Touch Of Watch Heaven: Patek Philippe 6105G-001 Celestial Sunrise And Sunset
Patek Philippe has unveiled the 6105G-001 Celestial Sunrise and Sunset, a 47 x 12.39mm white-gold grand complication with a space-module-inspired X-pattern case, an integrated composite strap, and a sapphire-crystal sky-chart dial mapping the heavens as seen from Geneva. Inside is the new caliber 240 C LU CL LCSO, a 426-component mini-rotor movement that took five years and six patents to develop, adding sunrise/sunset times and a world-first daylight-saving correction; the closed white-gold case back hides it entirely. Priced at CHF 350,000 / US$437,610 / EUR 412,400, it is aimed squarely at the completist collector chasing Patek's full astronomical set.
WatchTime
Hanhart Introduces the Aquasphere Matte Black and Experimental Square by Square
Hanhart is releasing two contrasting pieces: the Aquasphere Matte Black, a 42mm, sub-13mm-thick dive watch with 300m water resistance, matte-black ceramic bezel, helium escape valve, and a Sellita SW200-1 or Soprod P024 movement (roughly 38 hours), priced from $2,240 on rubber to $2,588 on bracelet; and the Square by Square, an experimental shaped watch designed with Marcus Wiedemann of Studio Supercreative and built for the Dubai Watch Week x Grail Watch competition. The Square by Square measures 40mm (12-to-6), 38mm across, 10.9mm thick, runs a Sellita SW1000-1 b (46-hour reserve), carries 100m water resistance, and is limited to six prototypes (three blue sunray, three mother-of-pearl) at $2,150. That two-front strategy, a professional diver plus a boundary-pushing design-competition finalist, signals Hanhart hedging its identity beyond the pilot-and-tool heritage that has long defined it.
Fratello
Seiko Introduces A Purple Rotocall And Five Other New Watches For Its 145th Anniversary
Seiko is marking its 145th anniversary with a six-watch "Edo Purple" drop spanning the Alpinist (HBC006, 7,000 pieces, €980), Prospex Speedtimer Solar Chronograph (HBJ005, 8,000 pieces, €790), Astron GPS Solar Dual-Time (HAB011, 2,000 pieces, €3,000), Presage Cocktail Time (HCB006, 6,000 pieces, €620), 5 Sports SKX (HDB003, 9,999 pieces, €450), and the digital Selection "Rotocall" (HFL001, 4,000 pieces, €670). Each carries the traditional Edo Purple color referencing Tokyo's Edo-period roots, with gold accents throughout. Availability is worldwide via Seiko.
Also at: Monochrome Watches
Time + Tide
Seiko’s latest Asia-Pacific Prospex limited editions bring golden hour to the wrist
Seiko has added two Asia-Pacific exclusive Prospex references, the HBB003K and HBB004K, each limited to 2,500 pieces with sand-textured yellow and orange dials keyed to Asian coastal sunsets. Both are priced at A$995 and available for pre-order only through Seiko Boutiques and Seiko Online, a channel play that keeps the regional editions inside Seiko's own retail funnel rather than dispersing them to third-party dealers.
Monochrome Watches
The Favre Leuba Deep Raider Day Date, Now in Two-Tone Editions
Favre Leuba adds three two-tone Deep Raider Day Date divers, pairing steel with yellow gold PVD accents on the fluted bezel, crown, bracelet mid-link and dial, in blue, green and black. The 40mm case runs 12.5mm thick with 300m water resistance and the automatic FLD05 (Sellita SW220-1, 38h reserve), with a day-date switchable between English and German; priced at CHF 2,100 / EUR 2,450. It is the latest test of Patrik Hoffmann's post-2024 relaunch strategy, pushing a heritage tool brand toward everyday wearability and a slightly more luxurious price tier.
Podcasts
aBlogtoWatch
The SUPERLATIVE Podcast: Lior Arussy On Why Luxury Watch Brands Have It Wrong
On this episode of aBlogtoWatch's SUPERLATIVE podcast, Ariel Adams talks with Lior Arussy, founder and managing partner of Fund Time, about how independent watch brands can compete against luxury giants by prioritizing customer experience, authentic storytelling, and long-term collector relationships over tradition alone.